Email guides

Practical, vendor-neutral guides to sending email that actually arrives, from authentication to inbox placement.

• SPF, DKIM and DMARC explained

  The three email authentication records, what each one does, and how they work together to get your mail delivered.

• How to improve email deliverability

  A practical checklist to get more of your transactional email into the inbox and out of the spam folder.

• Transactional vs marketing email

  The difference between the two, why it matters for deliverability and consent, and how to keep them apart.