DocsContacts & lists

Contacts & lists

A contact list is an audience you send broadcasts to: newsletters, announcements, product updates. (One-to-one mail like receipts doesn't need a list; just send via the API.)

Create a list

Open Lists → New list, name it, and you've got an audience to add contacts to.

Add contacts

Add contacts to a list from the dashboard, individually or in bulk. Each contact is an email address plus optional fields you can use later for personalization.

Consent matters

Only add people who asked to hear from you. Buying or scraping lists wrecks your deliverability and violates the acceptable use policy. Every broadcast includes a one-click unsubscribe, and opt-outs are enforced automatically via suppressions.

Unsubscribes

When a contact unsubscribes (or a broadcast bounces/complains), they're added to your suppression list and skipped on future sends. You don't have to manage this by hand.

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